Title: Explain the concept of personally identifiable information (PII).
Course: Cybersecurity in Family and Consumer Sciences (19299-I-36) > Section: Protecting Family and Consumer Sciences Data

Explanation should include defining

- personally identifiable information (PII) – any information about an individual, directly (e.g., name, address, email address, Social Security number) or indirectly (e.g., gender, race, birth date) suggesting their identity
- personal financial information (PFI) – any financial information a financial company shares with affiliates (i.e., part of a customer’s financial group) or non-affiliates (i.e., outside of the customer’s financial group)
- non-public information (NPI) – any PFI that a financial institution collects when providing a service to a customer; does not include information that is accessible to the public
- personal health information (PHI) – any information about a person's medical history collected by medical professionals (e.g., tests, lab results, insurance information)
- digital footprint – data collected about a person based on one’s online activity, which can include, but is not limited to
  - internet protocol address
  - social media posts
  - browsers
  - websites visited
  - browser fingerprint
- digital traces – defined by content (i.e., the message) and metadata (i.e., the context of the message).

Explanation should also include

- examples of digital footprint that occur in everyday life
- analysis of digital footprint examples to interpret information about individuals.

Process/Skill Questions:

- When is PII used?
- How can location services pose a danger? What types of personal information can be shared unknowingly?
- Why should family members discuss how to share and secure personal information?
- How can one prevent the sharing of personal information?
- What are the consequences associated with sharing personal information? How can one protect family members’ information?
- Where might one look for tools to secure personal information?

Teacher Resources:

- Guidance on the Protection of Personal Identifiable Information
- How To Comply with the Privacy of Consumer Financial Information Rule of the Gramm-Leach-Bliley Act
- What is PHI?
- Key Concepts