Title: (Optional) Explain the economic benefits of marketing.
Course: Introduction to Fashion Careers (19201-18) > Section: Exploring the Marketing Process

Explanation should include

- generating revenue for the business
- adding value and utility
- creating competition that helps to keep prices down
- increasing application of technology
- stimulating a variety of new/improved products
- providing information to increase consumer knowledge (e.g., of product information, environmental issues, health concerns)
- providing a variety of jobs
- stimulating the economy.

Process/Skill Questions:

Thinking

- How do the economic benefits of marketing affect the individual consumer?

Communication

- What information does marketing provide the consumer? How is the information provided?
- What information can the business learn about the consumer through marketing?

Leadership

- What effect does the apparel/accessory marketing industry have on the U.S. economy and on the global economy?

Management

- How do the economic benefits of marketing affect business? How do the economic benefits of marketing affect the consumer?